Misconceptions? We love working with technology companies. We pride ourselves on generating our B2B & SaaS clients tons of high quality leads through our digital marketing efforts. One of the first channels we recommend the client to advertise on is Facebook. "Facebook, why should we do that?" they ask. “Are our B2B customers really on Facebook?” To that we question…
Read MoreFollowing a lead through the funnel. A Look into Marketing Qualified Leads. For the longest time, in marketing and advertising leads were leads. Nothing more, nothing less; a lead was someone who marketers consider a good sales prospect - an opportunity. Fast forward to 2019, the industry has changed a lot. Leads come in all different shapes, sizes and levels…
Read MoreHow Businesses Generate Their "Leads" Not surprisingly, everyone wants quality leads. No matter what industry you’re in, what kinds of customers you have, or even what you charge, quality leads are everything to business growth. The problem is, a lot of businesses simply don’t know the secret “formula” to generating quality leads. Most businesses just take a chunk of…
Read MoreSales will always have up-and-downs and it is up to you to determine how you react to the sales whirlwind. Will you reach your goal and sit back, or hit your target out of the park? Will you get back up when things don’t go your way? It is important to understand that we are all susceptible to the swinging…
Read MoreEmail communication has spearheaded immense growth throughout the business world. It can be a 21st century sales consultant’s best friend and worst nightmare all at once. You may write an email without regard to how the recipient will interpret the message and send it without thinking twice. Or you can self-criticize repeatedly, edit and edit looking for the perfect way…
Read MoreIn 1992 I was introduced to the internet. Not exactly the internet but a makeshift version. I was a member of National Capital Freenet – Ottawa’s first newsgroups site. My username was bb052. I posted on forums about Nintendo, WWF wrestling and Ninja Turtles. And it was awesome! Although pages took minutes to load, it interested me greatly as the…
Read MoreI recently took a few days off to attend my sister's wedding. I had the privilege of walking her down the aisle and being the MC at the reception. It was a great time, I was able to see old relatives and make some new ones, and I am really happy for her and her new husband. Thanks for your…
Read MoreYou are inundated with tasks. Whether it's calling your customers, visiting them, fulfilling their orders, paying your bills, cleaning your house, maintaining your car or cooking - it seems there is not enough time to get it all done. Well there is one myth that I want to debunk as I find it increasingly redundant - and therefore annoying. There…
Read MoreYes I said it. But only because this will be one of the most important tips I post on the PSS site. SHUT UP! You are probably wondering: how can I sell if I am not talking? Well the truth is - most, if not all selling - is done when you aren’t talking. Fast Food Consulting Imagine you walked…
Read MoreWhat influences a customer's buying decision: emotion or information? This is the question of an interesting debate going on at the PSS LinkedIn group. I thought I would extend the debate here on the blog and throw in my two cents. Let's break down the question and see why one may trump the other in influencing a buying decision. Prior…
Read More