{ 2 comments… read them below or add one }

Richard Scudder November 29, 2012 at 3:49 am

I’ll gladly endorse this solid list. I would emphasize keeping the email efficient (nice way of saying short). With Get to the Point, Stick to One Topic and Tease I think the direction is there.
I only caution not to ask to many questions to guard against the email becoming long and fragmented.
You also hit on an important point in with email your vying to gain their attention more so than their time.

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Riaz Sidi December 5, 2012 at 7:02 pm

Richard – I appreciate your detailed feedback! Thanks for touching on the points that stood out to you. This type of feedback helps to inspire the direction of future posts and the overall site.

I do agree with you that we should not be asking too many questions; asking enough to get the prospects attention but not too many to lose their interest is the best path. If not, as you mentioned, it can become quite drawn out and they may never read all the way through.

Thank you for your comments!

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