The 3 Takeaways of a Successful Needs Assessment

When creating a relationship with a potential client you will want to perform a needs assessment with them prior to pitching them on a customized solution. A needs assessment is an initial meeting where you identify exactly what the customer hopes to achieve with your product or service, and to highlight what your product or service can do for them.…

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Is Transparency the Ultimate Sales Tool?

Business in the old economy was about trade secrets and mechanisms to keep the competition at bay. The competitive advantage was securing information that others could use to jump ahead in the game. Those days are gone. We all know the power of relationship building through social platforms and the amount of information that can be utilized by anyone wired…

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How to Write a Cover Letter in the Digital Age

If you want your cover letter to stand out from the pack while not being the joke-du-jour at the HR department at company X, apply these tips to your cover letter. First though, I gotta say it, it is is not 1992 - there are no rules. So please don't come back to me and say well my friend said I should do this, or my husband…

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How to Make a Bad First Impression

Making an impression is unavoidable. Meaning it will be either good or bad - there's a grey area too - but it will fall somewhere on a spectrum, an impression will be made. Many times we are afraid of putting ourselves 'out there' because we fear judgement. Passing judgement, both positive and negative, is natural. We should accept that people…

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3 Ways to Improve Your Writing

We are all hypercritical of our work. As writers, we would rather hold onto an article forever than turn it over for a deadline. As my j-school instructors would say: A good journalist always thinks they write bad. Translation: writing  can always be improved. But if you came here looking for 3 ways to improve your writing, I have trapped…

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3 Useful Shortcuts You’ve Never Heard Of

Keyboard shortcuts make surfing the net so much easier, assuming you know which ones to use. We all know CTRL + X, CTRL + C, and CTRL + V. These are the most used shortcuts and serve us to cut, copy, and paste text and images. So why am I writing about keyboard shortcuts when they have seemingly nothing to do…

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