How Numbers CAN Lie

In sales we hear it often: The numbers don't lie! But if I conducted a poll which is considered “statistically significant” or scientifically accurate – which means it has a sample size of 1000+ respondents - and posed the question: "Is this poll statistically significant?" The first 999 people would vote no and be correct. But when that 1000th person…

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The 3 Takeaways of a Successful Needs Assessment

When creating a relationship with a potential client you will want to perform a needs assessment with them prior to pitching them on a customized solution. A needs assessment is an initial meeting where you identify exactly what the customer hopes to achieve with your product or service, and to highlight what your product or service can do for them.…

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Is Transparency the Ultimate Sales Tool?

Business in the old economy was about trade secrets and mechanisms to keep the competition at bay. The competitive advantage was securing information that others could use to jump ahead in the game. Those days are gone. We all know the power of relationship building through social platforms and the amount of information that can be utilized by anyone wired…

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