Knowledge Base

Unique Selling Proposition – What Makes Your Business Different?

Competition, Consumer Choice & Your Unique Selling Proposition Competition is everywhere, no matter what industry you’re in, there is never a lack of competitors. Competition is a cornerstone of our society, a cornerstone of capitalism, and a fair market. What makes you different? What is your unique selling proposition? Consumers have a never-ending supply of generic ads hitting them over…

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Who Is Your Customer?

Who is my customer? This is the question you, as a business owner or marketer, need to ask in order to properly market and to be effective in brand communications. Are your potential clients living in certain cities? Are they living in certain neighborhoods, suburbs, or area codes? This is key, as you only want to target people who are able to buy…

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Ottawa Marketing

How Could Owning A Blog Be So Beneficial?

You just proved why blogging works. You’re reading this right now. You had an interest in content that we provided, or maybe you just saw us for the first time and want to learn more. The point is that blogging offers tremendous value to customers, potential customers, and cold traffic by offering valuable insights into a subject you’re passionate and…

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Backpack to brief case: My intern experience at Riaz Sidi Performance Marketing

Being a part of Riaz’s team over the past five weeks was a great learning experience for me. I was able to expand on skills I crafted in Algonquin’s journalism program, while learning new skills in the world of marketing. From web content production to search-engine optimization, it was really interesting to see how digital marketing works and where my…

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