Knowledge Base

Are Your Graphic Designs CRAP?

4 Easy Steps to Generating Superior Creative Generating eye-catching, beautiful advertisements takes hard work, time and energy. There's no doubting that. For sprouting students of advertising, making creative ad designs can seem like a daunting task. A task that can be intimidating and downright anxiety-provoking, especially when you’re surrounded with talented creative individuals. It’s not just students that find a…

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Unique Selling Proposition – What Makes Your Business Different?

Competition, Consumer Choice & Your Unique Selling Proposition Competition is everywhere, no matter what industry you’re in, there is never a lack of competitors. Competition is a cornerstone of our society, a cornerstone of capitalism, and a fair market. What makes you different? What is your unique selling proposition? Consumers have a never-ending supply of generic ads hitting them over…

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Who Is Your Customer?

Who is my customer? This is the question you, as a business owner or marketer, need to ask in order to properly market and to be effective in brand communications. Are your potential clients living in certain cities? Are they living in certain neighborhoods, suburbs, or area codes? This is key, as you only want to target people who are able to buy…

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Ottawa Marketing

How Could Owning A Blog Be So Beneficial?

You just proved why blogging works. You’re reading this right now. You had an interest in content that we provided, or maybe you just saw us for the first time and want to learn more. The point is that blogging offers tremendous value to customers, potential customers, and cold traffic by offering valuable insights into a subject you’re passionate and…

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